How I Help Real Estate Teams Automate Their Marketing (Without Hiring More Staff)

Most agents are either overwhelmed by marketing or ignoring it altogether.

What many don’t realise at first is this: they’re not just salespeople — they’re marketers too. You need to convince someone to list their property with you, and then actually seal the deal.

But here’s what often gets overlooked — you’re selling that property by getting as many buyers as possible to see it, come view it in person, and then sign on the dotted line.

Agents used to have a simple system for that: give me $2k in vendor-paid marketing, and I’ll put your listing everywhere buyers are looking. Newspapers, real estate websites, your own agency site. Done.

Now? You need to get those listings on social media too.

Most agents fumble here. The common response is: “Why? Buyers are already on the real estate websites. What’s the point?”

Here’s the thing — social media is where people are when they’re not actively buying, renting, or selling.And not everyone wants “10 tips for selling your house this spring,” but everyone loves a sticky beak at the house up the street — or Margaret’s house, the one from work.

At the end of the day, consistently winning listings comes down to one thing: attention. And the easiest way to build trust and visibility is by promoting the listings you already have.

With the right setup, you can:

• Turn enquiries into an email list

• Reach a wider local audience through ads

• Build brand awareness and trust — even before someone needs your service

  
  

So that’s what I’ve been building: a simple way to get those listings on social media, consistently and on-brand — without draining your admin team.

Initially, it took a lot of time:Someone making the graphics in Canva, someone else scheduling posts across multiple platforms, then running ads, tracking the audience, and trying to drive traffic back to the agency’s site.

It worked — but it wasn’t sustainable. Most admins didn’t have the skills or the time. Training was inconsistent. And staff turnover in real estate? You already know.

Then AI hit the scene.

Now, using a smart stack of tools — Zapier, Abyssale, Google Sheets, Wordpress, WP All Export — I’ve built a system that can automate an entire social media workflow for a mid-size agency. We’re talking branded property graphics, scheduled posts, even window cards and brochures.

You still need someone to oversee it, but now it’s one hour of admin time per day instead of five.

The tools cost about $200 USD/month.The time savings and increased marketing output? Way more valuable.

And yes — it’s scalable.I’m now looking to help other real estate teams adopt this system. If your admin team is ready to focus on more meaningful tasks — like speaking to clients and nurturing relationships — let’s talk.