10 Things to Post on Social Media When You Have No Listings (But Still Want to Attract Sellers)

You don't need five new listings to build momentum on social media. In fact, your next listing might come from what you post between listings.

Don't go quiet just because you're in a listing lull. Instead of panicking, start putting systems in place. The stronger your systems, the less likely you'll experience the feast-and-famine cycle.

Real estate is seasonal to a degree — but that doesn’t mean you should stop having conversations.

You should be consistently speaking to people, whether it’s over the phone or through your content. Most people won’t notice how many listings you didn’t have this month — they’ll just remember you showed up.

1. What's Coming Soon

You might not have a listing this week, but what’s in the pipeline?

Share a "Coming Soon" post for a property launching in a few weeks. Not only does this build anticipation, but it can also motivate your seller to prepare the home faster.

Pro tip: This should be part of your regular launch sequence for every property.

2. Testimonials with a Story

You’ve already shared a testimonial? Great — now turn it into a case study carousel.

Speak to the seller’s original challenge (were they worried they wouldn’t get the price they needed?) and walk through how your service and strategy helped them get the result.

3. Behind the Scenes

No new listings? That’s okay — you’re still working. Share what’s happening behind the scenes:

• At an open home

• Insights from a recent appraisal

• Market research you’ve done on a local suburb

Example: “The average sale price on [Street Name] has gone up 5% in 3 months.”

4. Local Guides & Highlights

You know the area. Share it.

• Favourite coffee spots

• Best parks for kids

• Hidden gems

• Area guides for new buyers

This content builds connection with locals and positions you as the go-to expert.

5. Mortgage News & Incentives

Has there been a rate change? A new government incentive?

Share it in plain language. Buyers and sellers will appreciate the heads-up, and it gives them a reason to follow you.

6. Objection Busters

What are buyers or sellers saying lately?

Example: “I’ve missed the window to sell.”

Counter that with data — maybe their property has still appreciated over the last 10 years. You think about real estate all day; they don’t. Your content should reflect that insight.

7. Speak to Life Stages

Not every post has to resonate with everyone.

Try posting directly to:

• Upsizers

• Downsizers

• First-home buyers

• Investors

Make it a series. Rotate through each audience weekly or monthly.

8. Preparing to Sell

Many people delay selling because they think they need to renovate first.

Remind them: you’re the first call they should make. You’ll know when they’re about to overcapitalize and can guide them through it.

9. Join a Content Club

There are tons of content clubs and free post ideas online.

Join one. Find 5 posts to edit and schedule each month. Done.

10. Systemise It All

You’re not trying to go viral — you’re trying to stay visible, build trust, and get listings.

Plan your posts.

• Create Canva templates that match your brand

• Prepare reusable caption templates in a Google Sheet

• Schedule ahead so you're not scrambling when you do get busy

That’s how you scale and keep the momentum going.

When you do get a new listing, the groundwork is already laid. It gets better reach because your account is active and engaged.

Bonus Tip: Don't Forget to Advertise

You should still be running paid ads for listings to reach buyers, not just followers.

Build a System That Scales

Every listing should have a mapped-out marketing plan — from signing the agreement to marking it as sold.

Your lead generation content should also be mapped out annually, broken down into monthly themes.

All of this content — including the ones in this blog — can be run as ads to reach the right audience without the pressure to go viral.

💭 Ask Yourself: What’s your ideal hourly rate?

Would spending hours making viral videos be more worth your time than advertising the content you already have?

If you're not into being on camera — that’s okay. You don’t have to do it all. You just need to show up smarter.

💡 Ready to stop the feast-and-famine cycle in your real estate business?

Whether you're in between listings or ramping up for a busy season, having a content and lead generation system is how you build consistency, trust, and long-term success — without burnout.

📩 Book a consult 🧰 Or grab my free starter templates to post with purpose (even when you’ve got nothing new to sell).

You don’t have to do more. You just need to do it better.